replace/substitute only the first occurence of each line
sed 's/<replaceThis>/<withThis>/'
sed 's/<replaceThis>/<withThis>/'
sed 's/<replaceThis>/<withThis>/<N>'
sed 's/<replaceThis>/<withThis>/g'
sed '/<IfLineWithThis>/s/<replaceThis>/<withThis>/g'
sed '/<IfLineWithoutThis>/!s/<replaceThis>/<withThis>/g'